The importance of generating sales leads on a continuous or at least frequent basis cannot be overstated. Quite often the unexpected happens, you lose an important customer or a new competitor enters the market.
The lifeblood of most companies is new business sales. Yet many companies find their sales people do not spend enough time setting up appointments with prospective new clients ….
The list is the critical success factor in any direct marketing campaign. A brilliant offer, telesales person, sales presentation, letter or email will not succeed if you are not targeting the right person to begin with.
The organization of any event demands an investment of time, energy and of course money. In this respect it is so important to attract a good attendance to….
Very often customers do not complain, they simply move to another supplier. With companies looking to cut costs and an abundance of supplier choice available to them.
All things being equal most companies would choose to present their products and services face to face with the prospect. However for a variety of reasons this approach may not be justified.