The organization of any event demands an investment of time, energy and of course money. In this respect it is so important to attract a good attendance to ensure the event is worthwhile for your company and also for those attending.
An event promotion campaign can help to secure a strong attendee list in the following manner:
- Verify the invitation has been received
- Deal with questions
- Present key benefits
- Re-send invitations where necessary
- Reminder email to the attendee list days before the event
- Record details of those requesting information or details of future events
Case Study
Client:
IT Consultants
Solution:
Our client had mailed 1500 prospects inviting Business Owners to a Breakfast Seminar. The initial response was less than encouraging and as a result it was decided to undertake an event promotion campaign. While the primary aim was to establish if the person invited to the event was interested in attending, a secondary objective was to develop a database of companies who expressed an interest in attending future events or in receiving the company’s newsletter.
Outcome:
The outcome was a very well attended event. Our client’s database was significantly developed as we captured information on prospect’s current requirements, their interest in attending other events and in receiving information.
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